Middle East Industry Association Delegation to Smart Manufacturing Clusters

A mixed delegation with widely different interests: some wanted to buy lines, some wanted to attract Chinese investment home. We split itineraries on two days so nobody sat through irrelevant plant walks.

ClientNational industry association (Middle East)
RegionSuzhou · Foshan · Shenzhen
Duration7 days
Delegation22 delegates from 14 companies

Route

Joint days: flexible line integrator, vision cell, industrial software demo centre. Split days: line purchase track / inward-investment track. Closing: park-level roundtable in Suzhou.

Outcome

Six members signed MOUs; the association booked a return programme for the following year and asked us to run the China leg annually.

“Running a 22-person delegation is mostly logistics. Running one where everyone actually gets value is judgment. They have the judgment.”
Secretary General
Secretary General, national industry association

Case Studies

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